During the last 20 years, technology has advanced our world tremendously, including the marketing profession. As companies have embarked on their martech digital journeys, we’ve all seen—and experienced—both digital marketing done right and digital marketing gone bad.
Those companies struggling with digital marketing seemed to have forgotten to keep creativity, the power of the brand and, most importantly, the human connection in the mix with data, science and analytics (which have become core components of successful digital strategies). You can’t be a modern marketer without being obsessed with these. However, there has to be a delicate balance between data, analytics, the brand, and human connections.