Based upon industry best practices, marGo transforms the day in the life of the independent direct seller and powers enhanced headquarters-led marketing efforts via unified B2B2C go-to-market communications. Data-driven intelligent messages are sent to prospects and customers at the right time via the right channel at costs per message that meet the tight budgets of independent direct sellers.
marGo increases the volume of relevant marketing communications. By capturing such activity, marGo creates for our clients a rich marketing information data lake that dwarfs the current datasets from historical supply chain systems and transactional buying records. Utilizing sophisticated analytics and machine learning (i.e., AI), marGo mines the expanded pre- and post-sales communications to develop improved future messaging and timing, which increases customer intimacy and promotes regulatory privacy compliance across the company. marGo exceeds consumers’ expectations on value-added communications, thus eliminating brand-tarnishing spam.