We’re excited to launch our new “Customer 360” blog series today that examines why direct sales organizations should fully embrace more customer-centric business initiatives…
Blog: Elevated Thinking
Learn about trends, tips, best practices, case studies, commentary and opinion on marketing within the direct sales industry.
Cary-based startup marGo bills itself as the first direct sales marketing platform that harnesses the power of SalesForce and CRM (Customer Relationship Management) technology to empower direct sellers. Its case for that claim was strong enough to inspire marGo’s Cary neighbor, VC fund Cofounders Capital, to put a bunch of bills—$1.3M of them to be precise—into the startup.
In the last installment of our three-part blog series, we
In this second installment of our three-part blog series, we focus on the role data plays in achieving a 360-view of your customers.
In today’s society, people are inundated with marketing promotions, ads, data, news, and notifications. So how do you decide what’s important to digest and use versus what’s just noise? Businesses especially are facing this challenge with data.
Cofounders Capital, a venture firm focusing on early stage startups launched in 2015, recently made its biggest investment to date: $1.3 million…
marGo Secures $4 Million Financing Round to Rollout Digital Marketing and CRM Platform for the Direct Sales Industry
RALEIGH, N.C.— (Jan. 11, 2021)—marGo, an innovator in digital marketing and CRM technology for the direct sales industry, announced today that it has completed a $4-million seed round investment from Rapp Ventures and tech venture fund Cofounders Capital, bringing its total funding to $8 million…
During the last 20 years, technology has advanced our world tremendously, including the marketing profession…