About Us
Helping Direct Sellers Sell More in Less Time.
Our Mission
Our Story
With over 120 million direct sellers globally, we recognized the need to provide direct sellers with affordable tools to help them succeed. Unfortunately, the direct-selling industry’s collective sales force retention rate is abysmal, with approximately half of the new direct sellers leaving the business within their first year. With an annual sales performance of less than $5,000, the direct-selling industry’s very low average revenue-per-salesperson prevented widespread adoption of previously available, but expensive, modern productivity technologies. This is why we created marGo, to empower direct sellers with the resources they need to grow their businesses and achieve success.
Adita Technologies is a specialist CRM and Martech consulting company with a proven track record of success. With over 600 CRM and Martech projects implemented across the globe, our team of experts brings a wealth of experience and expertise to the table. Our product development team has played a key role in the development of marGo. Leveraging our deep understanding of the direct-selling industry and cutting-edge technology, we created a platform that makes it easy and faster for direct sellers to do their business.
Who is behind the product marGo
Adita Technologies a specialist CRM and Martech consulting company who has experience in implementing 600 plus CRM and Martech projects across the globe. Adita’s product development team developed the end-to-end marGo solution.
marGo is powered by Salesforce and by partnering with Salesforce, we have been able to leverage a best-in-breed marketing automation tool with a complete roadmap that is invested in ongoing platform innovation. This has enabled us to shift our focus away from MMH development and spend more time solving the currently unmet needs of direct selling and MLM companies.
Who is behind the product marGo
Adita Technologies a specialist CRM and Martech consulting company who has experience in implementing 600 plus CRM and Martech projects across the globe. Adita’s product development team developed the end-to-end marGo solution.
marGo is powered by Salesforce and by partnering with Salesforce, we have been able to leverage a best-in-breed marketing automation tool with a complete roadmap that is invested in ongoing platform innovation. This has enabled us to shift our focus away from MMH development and spend more time solving the currently unmet needs of direct selling and MLM companies.
Our Leadership Team
Kumar Govindarajan
CEO & Chief Architect
- Kumar is a CRM and Martech technology leader and serial entrepreneur who founded companies such as Adita Technologies, Adita Digital (Trading as marGo), and Ayan Infotech. Over the years Kumar has worked with several fortune 500 companies to solve business challenges with intelligent use of CRM and Martech technologies. He is integral in driving innovation, thought leadership and strategic product direction for the marGo Platform.
Dean Yellets
Product Advisor
- Dean is a technology business leader with significant direct selling experience building digital marketing solutions and supporting the top 1% of direct sellers. With a background as a former CPA, technology contract negotiator, and complex solution seller, Dean brings invaluable business expertise to our team.
Nitin Sharma
Director of Global Service Delivery & Solution Architect
- Nitin is a seasoned professional with over a decade of Salesforce and Full Stack technology design and implementation experience. He is an expert in designing practical solutions to solve complex business problems with a multitude of technologies. As a proven advisor and enterprise/ technical architect, he has helped over 400 companies to unlock the power of CRM and Marketing automation
