Our Story
Were a Sydney-based technology startup helping direct sellers, small businesses and growing teams sell smarter. We reimagined the technology used by the worlds biggest brands and made it simple, affordable and accessible, bringing together CRM, marketing automation, social selling and live shopping, everything a direct seller needs, in one place.
marGo connects with leading social media platforms, ERP systems, e-commerce solutions and design tools so your data and operations flow smoothly.
From a single platform, you can automate sales and marketing, engage customers across every touchpoint, and grow with confidence. Connect through Facebook, Instagram, WhatsApp, Live Chat, SMS, MMS, live events, webinars and online storefronts, while automating repetitive tasks, personalising every interaction, and drawing on real-time insights to make smarter decisions.
Our Vision
We envision a world where every B2B2C interaction creates meaningful customer relationships and business growth. By combining AI-powered technology with human expertise, we equip direct sellers and corporate teams with the tools to engage customers, automate operations, and build thriving businesses.
Our vision is to be the leading digital platform transforming the future of direct selling through innovation, simplicity, and connected customer experiences.
Leadership Team
CEO & Chief Architect
A CRM and martech leader and serial entrepreneur, Kumar founded Adita Technologies, Adita Digital (trading as marGo) and Ayan Infotech. He has worked with several Fortune 500 companies to solve business challenges through intelligent use of CRM and martech, and drives innovation, thought leadership and product direction for marGo.
Product Advisor
A technology business leader with deep direct selling experience, Dean has built digital marketing solutions and supported the top 1% of direct sellers. A former CPA, technology contract negotiator and complex solution seller, he brings valuable business expertise to the team.
Chief Product Officer
With 15+ years of leadership in Enterprise Architecture and SaaS Product Development, Nitin champions the revolutionary cloud solutions redefining how global organisations operate. He has guided over 400 companies by pioneering next-generation CRM, marketing automation, and forward-looking software architectures for long-term industry impact.
