Corporate marketers will utilize marGo’s unified data view to evaluate the efficacy of both field and corporate marketing efforts. With marGo, corporate staff will be able to market directly to consumers on behalf of direct seller team members. marGo business rules, established by headquarters, help manage the activities between field and corporate, protecting valued customers from irritating, superfluous communications. Marketers will use marGo to build and launch campaigns triggered by normal business events, thus exploiting heretofore untapped follow-up revenue opportunities, such as those hidden in abandoned carts and historical browsing records. marGo’s Segmentation Module, consisting of Audience Builder, Content Builder, and Campaign Builder, will generate targeted campaigns for specific audiences, while offering the ability to initiate such campaigns from corporate on behalf of the direct seller. Corporate marketing staff will be able to update existing collateral and build new content rapidly, thus streamlining the process of creating the thousands of fresh marketing assets required for hyper-personalized communications with customers. Specialized skills are not required for corporate staff to navigate the marGo ecosystem. Within minutes, each corporate marketer will be able to create and launch personalized, targeted campaigns to audiences of their choice.